Li is currently a Creative Lead at Google’s Devices and Services team. He creates product experience at retail for Pixel phones and Nest smart home devices. With a passion in digital media, graphic design and architecture, Li creates human-centered experiences built on business strategy, brand and customer insights.

Prior to Google, Li shaped innovative experiences for major brands in retail, hospitality and workplace at IDEO.  

Li graduated Magna Cum Laude from UCLA with a degree in Design | Media Arts and holds a Master of Architecture from Columbia University where he is the Lowenfish Memorial Prize winner.  He is LEED certified.